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Tell your customers about your school and what makes it a great place to train. Be friendly, informal and inviting. Remember write for the beginner - not the advanced practitioner. Do not copy and paste this text from somewhere else.
Tell your customers about your martial arts, a little about it's history, its benefits and the advantages training offers. Make the text unique do not copy and paste from your website. Write for the beginners.
Tell your customers about your trial/beginners class - what to expect - training nights etc
How do customers join your school after they have been training. This is emailed out after they have attended your class.

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